You know how I’m interested in the convergence between hospitality and entertainment? What follows is an interesting example – not of integration at business model level, but of value created by association.
“A Postcard from Istanbul “ is a short film (5min) written and directed by John Malkovich and starring Julian Sands and Belçim Bilgin. It was released an exclusive screening in London on Wednesday, March 3rd, in celebration of the debut of The St. Regis Istanbul, opened March 1st marking the entry of the luxury hotel brand in Turkey. This film is set to a specially-produced soundtrack with music by Turkish jazz musician Ilhan Ersahin as well as an evocative poem “I am Listening to Istanbul” by Turkish poet Orhan Veli Kanik. It was produced by Katrina Pavlos and IN-House,
The film is structured like a two-day itinerary for discovering some of the best spots Istanbul has to offer. Not surprisingly, the hotel has prepared a two-day package that would allow you to re-trace every step of the actors in the film.
Featured are the Cosmopolitan Suite overlooking the scenic Maçka Park, Bosphorus and the chic Abdi Ipekçi Street; breakfast for two at Spago, the rooftop restaurant and lounge by world-renowned chef Wolfgang Puck; a tour with a dedicated guide to discover the city’s cultural and historical landmarks such as Hagia Sophia, Rumeli Fortress, Grand Bazaar and Basilica Cistern; and a private boat ride along the Bosphorus.
The film is embedded below. For behind-the-scenes images and information about the featured landmarks, check out its home on the site of St.Regis.
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